Smarter. Sharper. Faster.

Let’s bring things down to the basics. Modern high-end alloys are as strong, stiff and light as all but the very best carbon. They perform as carbon but have a smoother ride characteristic. It’s how 200g in weight, equivalent to a small glass of water, saves £2,000 in frame cost. We invest that cash in a superior groupset and wheel tech to deliver an exceptional riding experience and significant performance gains previously reserved for models at the highest end of the market.

Alloy frames are environmentally preferable. They last longer, are recycled and are fully recyclable. It’s what you’d expect from Sonder – Europe’s only certified B-Corp bike brand. 

Prima’s ample clearance accommodates tyres up to 32mm, and the 142 x 12mm dropouts are designed for optimal performance. The SRAM Universal Derailleur Hanger is widely available and is the new industry standard – get rolling again sooner should anything go wrong.

Ride Prima – an experience that’s smarter, sharper, and faster.